What happens when we become exceptionally good at pursuing the wrong things?
We spend our lives chasing goals, measuring progress, and pursuing the next achievement. But what if the very things we're working so hard to accomplish are taking us further away from what actually matters?
Drawing on behavioral research, years of business leadership, and the consequences of my own decisions, The Law of the Bullseye challenges the way we define success, measure achievement, and choose which goals deserve our time, energy, and attention.
Because the question isn't simply whether you can hit your target. It's whether you're aiming at something worth hitting.