Day 1 of F8 2019: Facebook - A Privacy Focused Social Platform
Over 5,000 web developers, content creators, entrepreneurs, digital marketing experts and more form around the world joined together for F8, Facebook’s annual conference focusing on the future of technology.
The two-day event was kicked off with a keynote from Facebook CEO, Mark Zuckerberg. His address was focused on building a more privacy-focused social media platform— allowing people to freely express themselves and allowing them the platform to do just that. He emphasized the connection to communities and people and felt strongly about a shift in the way Facebook’s future will align with these aspects.
Once finished, it was time to hear from industry leaders at WhatsApp, Instagram, Messenger, AR/VR and more. Here are the highlights:
As Facebook builds for a future of more private communications, Messenger announced several new products and features to help create closer ties between people, businesses and developers.
A Faster, Lighter App
People expect their messaging apps to be fast and reliable. Facebook announced they are re-building the architecture of Messenger from the ground up to be faster and lighter than ever before. This completely re-engineered Messenger will begin to roll out later this year. Are you currently using Messenger? Let me know in the comments at the bottom of this blog.
A Way to Watch Together
When you’re not together with friends or family in your physical living room, Messenger will now let you discover and watch videos from Facebook together in real time. You’ll be able to seamlessly share a video from the Facebook app on Messenger and invite others to watch together while messaging or on a video chat. This could be your favorite show, a funny clip or even home videos. We are testing this now and will begin to roll it out globally later this year.
A Desktop App for Messenger
People want to seamlessly message from any device, and sometimes they just want a little more space to share and connect with the people they care about most. Messenger Desktop app? You bet! You can download the app on your desktop — both Windows and MacOS — and have group video calls, collaborate on projects or multi-task while chatting in Messenger. This is currently being tested and will roll it out globally later this year.
Better Ways to Connect with Close Friends
Close connections are built on messaging, which is why Facebook is making it easier for you to find the content from the people you care about the most. In Messenger, Facebook is introducing a dedicated space where you can discover Stories and messages with your closest friends and family. You’ll also be able to share snippets from your own day and can choose exactly who sees what you post. This will roll out later this year.
Helping Businesses Connect with Customers
Lead generation templates in Ads Manager? YUP! There, businesses can easily create an ad that drives people to a simple Q&A in Messenger to learn more about their customers. And to make it easier to book an appointment with businesses like car dealerships, real estate agents, stylists or cleaning services, Facebook created an appointment experience so people can book appointments within a Messenger conversation.
People and businesses are finding WhatsApp a great way to connect. In the months ahead people will be able to see a business catalog right within WhatsApp when chatting with a business. With catalogs, businesses can showcase their goods so people can easily discover them.
People have always come to Facebook to connect with friends and family, but over time it’s become more than that – it’s also a place to connect with people who share your interests and passions. Facebook is putting Groups at the center of Facebook and sharing new ways Facebook can help bring people together offline.
A Fresh Design
A new design for Facebook that’s simpler, faster, more immersive and puts your communities at the center.
People will start seeing some of these updates in the Facebook app right away, and the new desktop site will come in the next few months.
Putting Groups First
This redesign makes it easy for people to go from public spaces to more private ones, like Groups. There are tens of millions of active groups on Facebook. When people find the right one, it often becomes the most meaningful part of how they use Facebook. Today, more than 400 million people on Facebook belong to a group that they find meaningful. New tools will make it easier for you to discover and engage with groups of people who share your interests:
Redesigned Groups tab to make discovery easier: Completely redesigned Groups tab and made discovery even better. The tab now shows a personalized feed of activity across all your groups. And the new discovery tool with improved recommendations lets you quickly find groups you might be interested in.
Making it easier to participate in Groups: Easier to get relevant group recommendations elsewhere in the app like in Marketplace, Today In, the Gaming tab, and Facebook Watch. You may see more content from your groups in News Feed. And, you will be able to share content directly to your groups from News Feed, the same way you do with friends and family.
New features to support specific communities: Different communities have different needs, so Facebook introduced new features for different types of groups. Through new Health Support groups, members can post questions and share information without their name appearing on a post. Job groups will have a new template for employers to post openings, and easier ways for job seekers to message the employer and apply directly through Facebook. Gaming groups will get a new chat feature so members can create threads for different topics within the group. And because we know people use Facebook Live to sell things in Buy and Sell groups, we’re exploring ways to let buyers easily ask questions and place orders without leaving the live broadcast.
Connecting with Your Secret Crush
On Facebook Dating, you can opt in to discover potential matches within your own Facebook communities: events, groups, friends of friends and more. It’s currently available in Colombia, Thailand, Canada, Argentina, and Mexico — and today, Facebook is expanding this to 14 new countries: Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana, and Suriname.
Another new feature called Secret Crush. People have told us that they believe there is an opportunity to explore potential romantic relationships within their own extended circle of friends. So now, if you choose to use Secret Crush, you can select up to nine of your Facebook friends who you want to express interest in. If your crush has opted into Facebook Dating, they will get a notification saying that someone has a crush on them. If your crush adds you to their Secret Crush list, it’s a match! If your crush isn’t on Dating, doesn’t create a Secret Crush list, or doesn’t put you on their list, no one will know that you’ve entered a friend’s name.
A Way to Meet New Friends
Facebook created Meet New Friends to help people start friendships with new people from their shared communities like a school, workplace or city. It’s opt-in, so you will only see other people that are open to meeting new friends, and vice versa
Shipping on Marketplace
People will soon be able to ship Marketplace items anywhere in the continental US and pay for their purchases directly on Facebook. For sellers this means reaching more buyers and getting paid securely, and for buyers this means shopping more items — near or far.
A New Events Tab
This summer Facebook is introducing the new Events tab so you can see what’s happening around you, get recommendations, discover local businesses, and coordinate with friends to make plans to get together.
New ways to connect people with each other and their interests on Instagram.
The Ability to Shop from Creators
Starting next week, you can shop inspiring looks from the creators you love without leaving Instagram. Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favorite creators are wearing and buy it on the spot. This will go into testing next week and more details on the full launch are expected by the end of the year.
A Way to Fundraise for Causes
Starting today, you can raise money for a nonprofit you care about directly on Instagram. Through a donation sticker in Stories, you can create a fundraiser and mobilize your community around a cause you care about — with 100% of the money raised on Instagram going to the nonprofit you’re supporting.
A New and Improved Camera
In the coming weeks, Facebook is introducing a new camera design including Create Mode, which gives you an easy way to share without a photo or video. This new camera will make it easier to use popular creative tools like effects and interactive stickers, so you can express yourself more freely.
SO MUCH MORE!
I know… this is a lot to consume. Breathe. Breathe again. I will break this up into another post soon. In the meantime, let me know your thoughts in the comments below.