7 Top Tactics for More Approachable Communication with Clients
Maintaining consistent contact and communication with clients leads to more sales, period.
But how do you do that? In today's attention economy, how do you be sure to stay on your client's radar, emphasizing how fantastic your properties are while also cultivating and sustaining a relationship with them?
One of the most effective tools you can use is social media. Most of your clients probably use it, as it is used by 3 billion people worldwide. So opting to include social media (and other online marketing strategies) to stay in touch with them on a regular basis is not just a good idea, it's also a necessity if you want your business to thrive.
Here are seven top tactics for more approachable communication with clients.
Be available via instant messaging
Instant messaging is a great way to meet your clients on platforms they use and get in touch with them quickly. Facebook Messenger, in particular, is powerful - Facebook enables communication with clients via messages on your Facebook business page.
Instant messaging allows you to maintain reliable and consistent contact with your clients. Making yourself available across multiple channels decreases the likelihood that you'll miss anyone trying to reach out for questions.
Encourage your happy customers to leave stellar reviews
Speaking of Facebook, your clients can leave positive reviews on your page, as well. Encouraging feedback has multiple benefits for you as a real estate agent:
It establishes another connection between you and your clients. Clients that leave feedback are invested in the interaction on some level.
It will build trust between you and your clients. Encouraging engagement will help you stand out as a real estate agent who cares about what their clients think of the service you provided.
Stellar reviews will serve as a makeshift advertisement to new users. It will provide social proof that you're an effective agent who can get them what they want. In the rare event you receive negative feedback, this can also be useful: it can help you see where you erred and offer advice on best practices for improvement moving forward.
Use Instagram to highlight your properties' strengths
There's an old adage: show, don't tell. When you want to communicate with your clients about how great your properties are, sometimes it makes sense to opt for images over words.
When you want to show off your beautiful properties, there's no better social network than Instagram.
Instagram is a visual-based medium that only allows for video and picture posts. This presents a tremendous opportunity to showcase how great your properties look to your clients. One billion people use Instagram per month, so it's highly likely that many of your clients are active on the platform.
What better way to highlight the visual aspects of your property? You can capture high-resolution pictures of your property with an iPhone.
You can certainly engage with your clients via Instagram direct messages or in the comment sections of your posts, but this is more about communicating the value of your property to the clients with stunning images. After all, a picture is worth a thousand words.
Optimize your website with a chatbot
Adopting a chatbot for your website is a great way to ensure you have client questions answered quickly.
A chatbot is an artificial intelligence (AI)-powered program that answers visitor queries to your website. A chatbot can answer commonly asked questions or direct the visitor to the appropriate point of contact if they're unable to answer it.
What's great about a chatbot is that it removes your need for dedicated customer service support. Your clients trying to reach you via your website will have their concerns answered efficiently.
It also provides you with valuable data - you can find out what the clients in your area are most concerned about. This can help you tailor your future pitches. You can also develop content on your website that answers these commonly asked questions. It helps you anticipate the clients' needs before they even know they have them, which makes for proactive communication with clients.
Get right in their inbox with an email newsletter
While you can't predict which specific social networks each one of your clients will use, one thing you can guarantee is that they all read their email.
Developing an email newsletter reminding your interested clients and/or leads about properties you have is a surefire way to get in front of them as often as you need to. By including a contact form on your website, you can allow clients to opt-in to receive email notifications from you. Once they do, you're now able to stay in touch with them in a medium you'll know they use consistently.
An email newsletter lets you stay at the top of your client's inbox, and therefore, at the forefront of their mind.
Create engaging content
Having a website and a social media presence that your clients can use to easily get in touch with you is great and necessary. But how can you foster communication with clients when you're not speaking directly to them?
You can do this by creating engaging content for your website and social media platforms. Some examples include:
Blog posts on your website that establish you as a thought leader in your local real estate market as well as an expert in navigating the market. You can even use search engine optimization (SEO) to capture potential new leads searching for your targeted keywords online.
Twitter is an effective tool for brief text posts. By using hashtags associated with your local area as well as other features like Twitter polls, you can engage your clients in ways that are both informative and fun.
Creating a video about yourself for the "About Me" page on your website is a great way to show your clients your personality. It introduces the human element into your relationship with the client.
Think outside the box in how you get your message across
There are so many ways to communicate your message to your client online. You can use traditional methods such as some of the ones noted above, but you can also use some more novel and innovative ways to do it as well. You can create a podcast with tips on searching for a home. You can contact your local radio or TV station to appear as a local real estate expert, increasing your local profile.
All the tips included above are about one thing: getting in front of your client more reliably and consistently. Whatever strategies you decide to adopt, make sure you stay open and available to reach your clients across multiple media.
For more tips on how you can use social media to help you in the real estate industry, contact us today!