Turn Your Social Media into Addictive Reality TV
Quick: name some of the most popular shows on TV.
Statistically, at least one of the shows that you named is in the reality TV genre.
Over the past few years, that genre has grown wildly, as people have become addicted to shows that claim to portray real life.
Swept away by the possibility of achieving those dreams of fame and fortune, viewers watch as families, artists, musicians, and regular people seek to achieve fame and fortune.
“That could be me,” many viewers think as they watch, especially when watching shows that are about the average person achieving fame and success.
With the rise of social media and influencers, you can create your own version of reality TV. Your Instagram account and Facebook account are the platforms on which you can share addictive content, and turn your viewers into leads and sales.
How can you turn your social media channels into addictive content channels? I have a few tips for you.
Content for this blog post is taken from episode 10 of the #REalAdvice Podcast. You can listen to the episode, or scroll to the bottom of this post to watch the video.
Share Real Life
Shows that detail “real life” have amassed large followings, and launched quite a few careers of influencers, beauty gurus, or musical artists.
People want to see real life: stories of overcoming obstacles, finding solutions, and chasing their dreams.
Whether it be singing competitions, dance competitions, house flipping, redecorating, finding life-long romance, surviving on a desert island and outlasting the competition, viewers love the idea of seeing real life.
Now we know that most of these reality TV shows are scripted. There are a lot of “boring” moments in real life, and not everything gets shared.
It’s easy to think that you live a boring life, but that’s probably not true. These moments only feel boring to you because they have become your routine, and your normal. There are so many shareable moments that you live each and every single day, that you can use to connect with your audience.
Here are some “real life” examples that you can show your audience:
Do an instagram live from an open house.
Go live and show some of the “less glamorous” aspects of the job.
Take video during a walkthrough, and post that.
Post about your routines, and how they help you focus and be more successful.
Share what you’ve overcome as a realtor; months without commission, tough sales, illness: don’t be afraid to be human.
This helps make you even more real and more human, and are all parts of your story. As you share these types of stories, people will find themselves relating to you, and want to work with you.
Use your social media channels to share value, and we’re not just talking about “just hit the market, 4 bedrooms, 2.5 bathrooms!” kind of value. The only people who find that valuable are the people who are specifically looking for a house, and that could be less than 5% of your audience at any time!
We’re talking about helping people to know the process - here are some valuable items you can talk about on social media:
How to find a good agent.
What is the status of the market in your area?
How to prepare for a move.
How to take good pictures of a house before selling/renting it (hint: declutter!).
Questions every buyer/seller should be asking your realtor.
But how can you do that?
Let’s say you want to show people how to take pictures of a house. You can go live on Instagram, and show people the photos that you are taking: what angles, what’s important to show, how to prepare the house for photos (BIG tip: tell people to declutter before taking house photos!).
These behind the scenes live videos will help people to understand more about who you are and what you do, learn more about your personality and what exactly they are paying for when they hire an agent, but they also will pick up some quick tips on how they can work even better with a real estate agent to get the absolute best price for their house!
Ask for Feedback & Engage Your Audience
Here’s the most important part. You have to invite your audience to engage with you. You can have the best social media content in the world, but if people aren’t actively engaging with you, then it’s not going to yield results. You need to use social media to bring in new leads, new business, and new money.
People don’t just want to passively watch you, even though they do get excited about your story. Your story comes alive when your viewer finds themselves becoming part of it.
But you have to invite them to become part of the story.
How can you do that, though? Social media was created for engagement; to create a conversation.
Looking for a dinner recommendation? Ask your followers!
Create an Instagram story, and use the feature where people can write in an answer.
Make sure that if you choose one of the suggestions, you create a follow up story with a photo of the food or the restaurant, and tag the person who recommended it.
Poll the Audience
Does your audience like the mountains, or the beach? Baseball, or football? Surfing, or skateboarding? Owning, or renting?
“This or that” type answers don’t require a lot of work, but you can integrate them into your stories to learn more about your audience. They’ll tell you everything you need to know about them: you just have to ask!
You hold everything that you need to promote yourself in your hand. Your smartphone is the only thing that you need to be able to build a robust, engaging audience. All you have to do is share your real life with them, and as you continue to consistently share, you will build an audience that is addicted to your content, and loves seeing YOU pop up on their screen!
Ready to get coaching on how you can use social media to provide exceptional value and build an audience? Make sure you join the Hashtag Agent community on Facebook.