Entrepreneurship, Buying Without an Agent and "Doing the Twitter" | #REalAdvice 4 with Brian Burley
What do politicians and real estate agents have in common?
A lot, actually.
See, politicians and real estate agents face some of the same challenges in connecting with people. I have the same challenges too, as someone who has been there and now as I’m coaching real estate agents, so I get to see it even more.
Dealing with budgets, working with small businesses, connecting with people in an authentic manner, and using social media well: there’s so many of the same issues and challenges.
If we don’t do these well, we’re out of work.
People choose to work with us based on our ability to bring them value, and adhere to the standards and values that we claim.
When we don’t do that, they know: and choose to go elsewhere.
This episode’s guest on the #REalAdvice podcast is congressional hopeful Brian Burley. He comes to sit down and talk to Jonathan about his entrepreneurial journey, his congressional race, how he bought a condo without a buying agent (and if he’d do it again!), and how he uses social media to connect with people authentically.
Highlights of this episode:
● Jonathan introduces Brian Burley.
● Brian shares about his early entrepreneurial endeavors and his family background.
● Brian talks about priorities with family, and they talk about how to prioritize family: “The reason that I'm working so hard is to enjoy my family and enjoy the things that I like.”
● Brian and Jonathan talk about burnout, and how to rest: you have to plan vacations and down time, and stick to it!
● “Most people don't realize is could they have a phenomenal business by doing ... different things on social media.”
● Brian shares how he bought his condo without an agent...and if he’d do it that way again.
● Jonathan and Brian talk about how they use Twitter.
● They discuss the future of messaging bots, and how you can start incorporating them in your business.
● Relationships are important and that's also important with selecting your agent.
Special shout out to Brian Burley for being this episode’s guest for #REalAdvice! You can connect with Brian here:
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Audio version below!
Jonathan: 00:00 The second thing, you went to USC and I went to Ucla, so there's a little bit of tension in the room now.
Brian: 00:23 And I was in the TSA line and the government was shut down and I was making a decision. I was thinking I was gonna run for Congress, but I was like, I need some time to think about this. This is a huge undertaking. But I was in line and um, I left. So my change in the, in the little container or you leave here, you leave your stuff. Okay. And the got it was like, Oh, you left some change. And I just jokingly jokingly said, uh, oh, I should grab that. There's probably a recession coming in two or three years as a bad joke. He's like, I'm not even getting paid right now, is what he said. And I stopped and talked to him and I said, that's really awful. I'm really sorry that they're doing that to you. And at that point I was like, okay, you know, we need better leadership.
Brian: 01:02 Um, and I've always had a motivation to, to want to run. Uh, so it just, it just really got started with that. And with my story, I don't know if you've heard about my story about first coming out to California because my mother tell us more, tell us my mother had cancer, um, really rare form of cancer. She went to the city of hope she would eventually pass away. And, uh, you know, through that, you know, it was some tough times and some, you know, also opened up a lot of opportunity for me. Opened up a lot of connections. I was unfortunately living below the poverty line, but, you know, I pulled myself out of it. I own my own small business now. Um, information technology and social media consulting business. Um, and then I, you know, I'm announcing his campaign. I have information technology background and political economy background from, from my education.
Brian: 01:47 Uh, so, you know, I think I'm the only candidate in this race that can really appeal to the younger generation that knows what it's like to struggle through college debt and to be overburdened by those student loans. Uh, to understand that we have a system and a lot of ways where, um, we're no longer valuing American family values and people worry about raising kids and that kind of system. And then you've got an older generation that was hit hard by the, by the great recession and they really haven't recovered a lot of ways, uh, but we haven't funded social security properly. It's severely underfunded. It could potentially bankrupt us even in the next 10 to 20 years. Um, so I can take a message to all those different groups where I don't know if all the different candidates in this race can necessarily do that.
Jonathan: 02:32 So you said a few things. First off, I'm sorry to hear about your mother. Do you run a small business on it and social media consulting? Can you talk a little bit more about that?
Brian: 02:43 Yeah. So after the campaign, um, you know, I had to think about what I wanted to do and I always wanted to have my own business and uh, you know, it was motivated from my grandfather when I was younger. He owned a, a automotive consultant company, so he would go to dealerships and help them build up in the back end with the service departments. So ingrained at me at a young age, I was sitting at my little plastic desk and my grandpa's basement, I'm like, I want to have my own business. And then I kept on trying to run away from it and a lot of ways and then hope opportunities just kept uncoming coming up. Uh, and then there was a lot of people after the campaign that had seen how I ran my, my political campaign. They said, I own a small business, I really need your help. So, uh, there's been that. And then we're offering remote support, a social media consulting and a few other things.
Jonathan: 03:28 So that's kind of how my transition into what I'm currently doing kind of came about as well. It was, I was a top 1% broker in the country. People were really attracted to that. Not from the sense that, hey, Jonathan is this top broker. But they were actually kind of surprised that how do you do all these different things? And everything that you're showing us on social media is actually really not even about houses. It's about your story. It's about the things you liked, things you don't like. It's about your voice. It's about helping other people. And somehow you're still selling houses and where's that coming about? And so a lot of the times when I'm talking, and I'm actually talking by the time this is out, I've already have talked about it, but I'm telling you how to tell your story through social media.
Jonathan: 04:13 And a lot of people will hear that topic and they'll go, oh, I know it's, you know, you gotta do this and you've got to do that and you've got to do this. But they're just kind of telling themselves what they want to hear. And when I talk about this topic, it's never talking from the sense of this is you're doing this in order to get to business or you're doing this in order to do whatever. It's always, Hey, your stories, your story. And that's, that's all you're doing is you're just telling it. You're not googling what to write. You're not, you know, looking up exactly what your competitor's doing and say, hey, we need a video. Exactly like that. Or our script and our video needs to be the exact same way because that's not your story. And what most people don't realize is could they have a phenomenal business by doing all these different things on social media.
Jonathan: 05:03 Yes. But unfortunately their life is impacted in an unfortunate way because they're living through somebody else's story. They're telling somebody else's story. They're portraying themselves as having phenomenal success and being the top agent and doing all of these great things. But in the background, they're putting their family time off. They're not taking a vacation there, you know, not showing up to their kids' recital at school because they have to do this or they're not putting their kid to sleep at 9:00 PM because you know, oh, I got to prepare for tomorrow. And it's unfortunate. What do you think about the people that are, you know, just what is your advice for people that are just constantly, constantly, constantly, just busy for the wrong reasons?
Brian: 05:53 I think you need to make time for your family. And I think with anything that you do in life that you're really passionate about, you need to make sure that you're prepared and you can envision yourself doing it. And if you haven't envisioned yourself a year or two into something, maybe you shouldn't necessarily pursue it. A family is really important. A lot of my family is spread out throughout the country, really. I grew up in Michigan. Um, so I think it's important to take time for that. You know, I'm relatively young. I'm going to be 26 on, on Tuesday.
Jonathan: 06:23 Most people tell me that I'm young, so you actually beat me. I'm, I'm 27.
Brian: 06:28 Yeah. So I'm going to be 26 on Tuesday, so I don't, I don't have kids yet. So when I'm running for Congress, you know, I give huge props to candidates that have to balance that. I don't, I, I think you should have, you know, a responsible outlook on what you're going to try to pursue. Um, you should make time for your family. And that's what I've had to really try to balance with. You know, I own my own business now. I have a campaign, I do have a full time job and uh, that's a lot to manage, right? I work in La, that's all. That's all, that's a lot. That's a big commute. And the one thing that I told myself that throughout all of this, I'm going to have fun. If I stop having fun, then I shouldn't have been doing it in the first place. I've just prioritize that from the beginning. Uh, because the money will come with the fun, the successful come with the phone. You'll have some, maybe some downtimes and, and you're like, oh, what am I doing here? But eventually you'll, you'll be successful in some way, shape, or form.
Jonathan: 07:22 So all next week my phone will be off because I'm taking a vacation. Yeah. And if you were to know a lot about my business, you would go, how the heck could you take next week off? You have so much to do. You're launching this new company, you're doing all these other different things. And it just comes back to when I sat back in December in a cabin in the middle of the woods with everything off, I said, what do I want my year to look like next year? And I plan that out and this week, which is the following week, um, that was a time that I said, hey, this is a phenomenal time. Like, cause this would have been done, I would've had this transition, blah, blah, blah. So that was the week that I blocked off. Yeah. And uh, it's never, it's never convenient, uh, once we get to the week, because then you say, oh, I could do this, I have this work to do, blah, blah, blah.
Jonathan: 08:13 But Hey, if you thought that that was super important for you, then you have to continue to do that. And you know, for me to take a week off with my family, I've talked about before, it's gone viral and multiple times is that, you know, everybody thinks that a realtor can only take a vacation in the winter because that's when nobody buys or sells a house. Right. Which is my condo in December. Exactly. Which we know is not the case, but they, they, you know, school may be out, but who cares about the kids because then, you know, I can't take time off and, and all these different things. But yeah, I'm taking a week off and we have some things planned and other things not planning. People will say, well how could you do that? And now you say, how can I not do that? You know, how can I not put my family first?
Jonathan: 08:52 The reason that I'm working so hard as to, you know, my family and enjoy the things that I like. And then what will happen, I know it will happen, is a week will go by, I'll come back, I'll be refreshed, I'll be energized and I'll work even harder probably, and I'll probably get to somewhere where I didn't even think what's going to happen and that's cause I take vacation and somebody will not be able to grasp their head around that for, for one reason or the other. And I just say, Hey, look, if you plan your plan, stick to the plan and you, if you work yourself backwards, hey, you're doing exactly what you said you were going to do. One of the things that you mentioned, um, uh, other than you're a Trojan was a, we'll just keep bringing that up throughout. We're already getting kicked a little while.
Jonathan: 09:40 One of the things, he's one of the things, but you aren't wearing blue. So I mean you can't reach it. Really? Yes. You will never see me. I guarantee you will never see me. You can go through any social media, whatever. You'll never see me in. Right. Even, even people that buy me gifts that are in red, my wife goes, you should probably return that. Like that's how much UCLA stuff we have at our house. Um, anyways, what you said is when running for city council, you've ran on a platform, we're not a lot of people or any people had a specific platform. Could you dive into more on that, what that means for your congressional, a campaign and your platform and what it is that you're really running for and on?
Brian: 10:19 Yeah, because I think, I think at, at the local level and at the all the other levels, you know, people run on cliches too much. I've, I've held this office and you should just elect me again. And then it's like to do what? And then you did you dig into their record and there's a lot of troubling things. Of course, I'm at the city council level. We had a really ambitious, ambitious pro, uh, platform. Uh, it was opened by over 15,000 voters and there's about 70,000 people that will participate in the city council campaign. That's a huge percentage. And you know, you don't have emails for all those people. Um, that's a, that's a big number. And we had about what, 14,000 votes, so you can see where our votes came from at the congressional level. I'm going to do that same thing. We're going to talk about issues such as the economy, immigration, uh, and we need to save social security.
Brian: 11:07 Like I said. Uh, we're also gonna talk about some more innovative conservative solutions to issues, you know, tax credits to get people out of student loan debt, to motivate people to pay back more. I like to scale back some of the programs because, uh, the way our education policy is in terms of federal spending right now is it inflates the cost of tuition constantly. There's never ending a cycle of inflation. And the White House right now is trying to freeze the amount of student loans or cap it. And I'm in support of that. Um, we also need to think about our children and our future. That's part of the reason why my campaign slogan is for our country, for our future at the local level is for the city. For the future at the, at the congressional level I'm using for the, for our country, for our future.
Brian: 11:49 And I think we should incentivize people investing in their children. Like that's where our tax code should be. It should be based around, uh, so, you know, I think we should create a system where, you know, every parent should expect or at least be incentivized to put $20 a week to the side for their kid, not just for college, not for just trade school. But if that kid in that family wants to start a small family business when they're 18 or 20, they'll have the funds in order to do that, the tax code has to incentivize that. Um, and, and that's a conservative approach, you know, instead of just having universal everything, this is a conservative approach to, uh, create small businesses, uh, to avoid, you know, more student loan debt. Um, so I think about our future that's, that's something that's really separates me as a candidate in terms of tax reform.
Brian: 12:37 Uh, but then we have to restore our families and our family, American family values. And part of that is making sure that people can, can be successful. They want to stay in California. We're exporting Middleclass Californians every day and jobs are leaving every day. Uh, so I'm, I'm in favor of extending the local and state tax deduction to $50,000. I think right now it's only a 10, and that's just causing a lot of peoples and pain and grief, um, on their tax returns. Um, so I think that's a good idea in terms of, uh, getting people, you know, the kind of tax relief that they need to in order to not only be successful for themselves and for, you know, they were about their fam, their, their parents that are on social security. And then sometimes they have, you know, this million dollar house, but they don't have a lot of cash on hand.
Brian: 13:24 So there's a lot of concern with that, but then we have to worry about our children. So that's what I mean by, I have a wide range of policies that, um, that I am proposing and positions that I'm supporting that I believe will help all our different generations. And that's what we need. We need leaders that will bring everybody together. How long is a typical campaign? How long does that run? It depends. A, there's not a lot of people that have announced for Congress. Um, there's a few candidates, so this'll be about 11th month run the city council. I started early, very early to get my name out and that was good and a lot of ways, but that was exhausting. Um, we've had for almost two years. That was about two years, man. Uh, it was a great experience, but by August I was exhausted and I have been very honest about, you know, about that.
Brian: 14:17 It's, it was just, it was, it was a lot. That was a long time and we had really hit our stride rite in August, but then I didn't have, I was just burnt out. I didn't have the energy even at a young age of 23, 24, 25 during most of that campaign that pushed the rock over the hill. Um, and, and that's really what we needed in that last two months in order to be successful. Uh, but in looking back on it, um, I think this race and the way that I can paint them big ideas, I can, I can have a bigger impact, bring more people together. Um, and conservatism in California is on the verge of extinction in the next two elections. You know, I have just been completely honest with people about that. Like, can you repeat that? Conservatism in California is on the verge of extinction in the next two elections.
Brian: 14:59 If we don't do something, if we do the status quo or if we do something worse, we're going to no longer have a republican or a Conservative Party in California, in my opinion. And a lot of people would share that same sentiment. I just, I just don't think we can continue on this road. Um, yeah, it's, it's a little bit of a scary time, but we also put ourselves in this position. You got to understand that I, as I tell people, voters didn't leave the Republican Party in California. The Republican Party left the voters, the corporate interests took over the party. Um, really, you know, I, I say this as respectfully as possible. Lackluster candidates, um, across the board. No unifying message. Like there's, there's no unifying message for the Republican Party.
Jonathan: 15:45 I think the issue with most politicians in general, and actually at Ucla I studied political science, but I think just from the perception that most people have on politicians is they'll say whatever it is they need to say to get elected. But once they're elected, they don't do what they said they would do. Yup. What's the one or two things that if Brian Burley is elected, hey, yes, this is, I say I'm going to do this and these are things that I'm going to do. So then that way in a few years I can run that clip and say, hey, look, he said he was going to do it and ma'am,
Brian: 16:18 well, we need tax relief for small businesses and families. I spoke, I've spoken about that. Um, we need to crack down on illegal immigration, but do it in the right ways. What is the right way? I think requiring eVerify is a good start. Um, I out of all states and all employers, not all states require it. Um, I think that's a good start. And they talked about that a lot and that takes, you know, it might, it may take bipartisan support. So you have to really package that in a way where you can get, you know, bring people together and understand that, uh, you know, this is a difficult issue. You've got people that have come here at different periods of time. Some people came here as kids and they don't know where they came from. A, I'm not in favor of amnesty, but you know, people should have to pay penalties and we should, you know, they say, oh wait, your turn in line will we have to make sure that we're actually creating a good line, whatever that line is, what does that process, and we need to look at all of that stuff in order to, um, ensure that we have an efficient immigration just system that were, um, taking, taking the best from other countries.
Brian: 17:21 Because you know, at some point we are taking, you know, some of the, the, the best inspiring his people in other countries that really benefit, benefit us. And that's important because that's our main emperor is other cultures, right? Um, we are a country of immigration and we should continue to be a country of immigration, but it needs to be legal immigration, not illegal immigration. Because if we don't respect our own laws, then well, what does that say about any of our other laws? Right? Um, and the other thing, like I said, is, is saving, uh, protecting and restoring social security. Um, with our budget, we're 22 Chilean plus at the time of this recording and uh, and that's only going to continue to get worse. We really need to be balanced the budget by 2030, um, maintain that only a certain percentage of it is going to be, uh, interest payments because your interest payments goes up.
Brian: 18:13 You can't pay for other things such as the social services that were already required to pay for. Like we're legally required to keep those promises. And I think we should abound. Breaking those promises would be a travesty, especially for older generations. And then know people that are in their thirties, forties, and fifties. I need to start planning for their retirement as well. So those are the three things. Yes. Saving Social Security, tax relief for our families and our business owners as well as, you know, cracking down on illegal immigration but doing it, doing it the right way and the most thoughtful way. Um, and the way that really does stop illegal immigration. And part of that is securing the border. A lot of people don't like to talk about that, but you know, I do support securing the border that it doesn't necessarily mean we need to a wolf continuously because then you'd have to imminent domain, the whole southern border. And as a conservative, I'm in favor of property rights and at the lot a whole lot of government to build a wall across the whole border. But there are some areas where you know, and both sides agree on this where we need to secure.
Jonathan: 19:12 She talks about property rights and uh, just flipping the script a little bit and going into housing, what are your thoughts on the current housing market? The real estate market in general, not here, just on the local level, but on the national level.
Brian: 19:26 I was going to share with you the story about how I bought my condo act. Okay, awesome. That was it. December of 17. Um, I looked for a while, I was living in a studio down in sunset beach and I was paying 1300 a month for a couple of years and that was hard to find. I, I looked for that in that market that's low. That was really old. Somebody 70 might listen and go $1,300. Where can I find that? You're not going to find it right now I don't think. Because right now in that same proper and that same complex they are and the twos, so same, same units. Sometimes the loss, you know, they're not as nice. And the one that I was staying in, they had just renovated mine. So I was fortunate and I had just waited and I pounced on it. So I mean, but I, I wanted to buy and that was, I was, what, why don't you two at the time? So it wasn't realistic. Just to be like, oh, I'm going to go buy something. I at least, I didn't think there's a lot of different, you know, benefits for being a first time home buyer though was able to take advantage of and um, you know, I'm middle class so I can, you know, barely middle class nowadays because people are, like I said, the middle class is getting priced out of California, but I was able to eventually purchase a condo. I went into an agentless
Jonathan: 20:40 agent lists. Yes. Oh yeah. We're going to have to turn the volume up, know maybe we're gonna have to turn it down. I don't advise
Brian: 20:49 to do it. Um, and let me tell me more about that. So firstly, I was in the place I was running. I had a lease that was supposed to go another year and we had just renewed it a month into the lease. Um, they're going to raise it to 1350. They said, oh, we want to sell. And they start bringing people in while I'm living there. And that's so inconvenient. Like that's just as like a, it's like coming in on your territory. It feels like they don't give you any, uh, like they're supposed to give you a heads up, but they don't always give you a great heads up. Um, and I kind of made it difficult for them too, cause I'm like, I don't want to move. So like honestly, I made it, I'm like, Oh, you know, I have rights and I looked up my rights online and as I encourage anyone else to do, be respectful, don't, you know, don't impede on that.
Brian: 21:31 But, um, that place sold by for way more than I was willing to, to, uh, to buy. And that was in the summer of 17, so I didn't buy it until December and I bought for 52,000 less. So I played my cards right. And I got something that was, I had to put a couple grand in, but it was first large, just as nice. It worked out. Uh, the agentless process was interesting. So I went into this and knowing that like where I was, where I was pretty qualified and like I had been talking loosely with an agent and I had told her, I said, can you get this deal done? Like, you know, this is, I know you need to take a cut and you know, this is, I'm like, because if you don't, then I'm going to go by myself because I've done enough.
Brian: 22:14 Like I've done a lot of reading on this. Like I'm going to go and I'm just going to make an offer. So I am walking around the complex and there's one right? Like next building over and I see the sign, I go knock on the door. I'm like, I need to make an offer on this. And they didn't even know about it. Yeah. I hadn't heard. So if they would've came to me sooner, I would have probably still gone through them. So I, I talked to her, I said, I need to buy a place. I want to buy a place in here. Like it's my goal. Who's her?
Jonathan: 22:43 Got It. Got It. Sorry. Her as an agent. Yeah.
Brian: 22:46 And I, um, went over there and I'm like, I'll make an offer, but I, and I, I'm supposed to have my own age and Yadda Yadda Yada. I gotta make sure, you know, there's not a lot of wiggle room between what I am pretty qualified for and what you want. But I was like, it was like five grand more. They wanted five grand more than what I was for qualified for something. Like if I don't go agent then I will save that commission and then I can maybe like maybe it would make it work.
Jonathan: 23:14 Yeah. So that the agent, they agent that we're supposed to work with joke. That's why. Yeah.
Brian: 23:22 Well anyways, that agent that um, that I was supposed to work with it, I asked her, I said, can you make this deal? I didn't get reassurance and they had called me like five days after I had already spoken to the people in the, in the unit that was for sale. So I was like, you guys are already kind of, you know, dropping the ball here. It feels like I need to get going. And they have a lot of different clients that I was respectful that they were great people, but I just was like, I need to get a place. I was like, when you want something and you're hungry for it, you have to, you have to go after it. Right. So I said, all right, I will make an offer. I'll go through. And I signed a agent agreement with her agent and she left
Jonathan: 23:59 of course,
Brian: 24:02 but she's always going to have the seller's interest at hand is the thought. Right. Um, or that's usually what people think. Um,
Jonathan: 24:10 so let me cut you off. Yeah. So you started agent lists, then you knocked on a door, you'd spoke with somebody, you eventually spoke with the listing agent, and then you went to make an offer or you made an offer. You made an offer with what agent? I made an offer with the seller's agent. With the listing agent. Okay. And now he was really great and now we're picking it back up. Okay.
Brian: 24:34 Yeah. And she, you know, she explained how she was going to represent both of us, but I knew, you know, that of course, you know, they want the biggest sale. Right. I mean that's, that's I would want. Okay. And that's, that's kind of common sense things started to come back where there was um, yeah, we had to get the place evaluated and that was a few things, right? I, it was in a position to negotiate a lower price and I villi like negotiated a lower price. You negotiated the price? Well yeah. She said how much you want to offer. Oh got it. Got It, got it to her. That's me negotiating. And the first they rejected and then I almost backed out and the tax reform was happening. I didn't know as a first time home buyer if my, all the stuff I was eligible for that was going to cease to exist, you know, come 2018 and also the market was just continuing to go up and I was going to get priced out.
Brian: 25:25 And honestly there hasn't been, I probably have at least 80 grand, a hundred grand in equity in that place relatively quickly and I haven't put maybe four grand, five grand into it. So I bought at a good price. You know, I, I consider it, you know, I negotiated and I almost backed out. Like I said, like, no, no deal. I played hard ball and then I called her back at like midnight, this tax reform is coming in like 15 days. And I'm like, all right, I'll do this. I want this off, much off closing costs, let's make a deal. And then, uh, by like 10:00 AM the next morning we had to like make sure everything, didn't you cancel with escrow because I had already said deals off and uh, next boring today. And I said, all right, I'll take the deal. I had negotiated at that point I had negotiated about off the original purchase price, probably about almost 30 k. So I was pretty happy with that.
Jonathan: 26:23 So what's the, what's the advice there as far as going agent lists or using a realtor to help you in the transaction? Pros and cons. Yeah. I think, uh, you say whatever you want. We don't care everybody, everything on here. I, you say, Hey, I don't do it
Brian: 26:39 unless you're like you have the time and you're a single young man in 20s that can do some research. Like how I had to do on my property rights. How much time did that take you? I don't know man. It was a lot.
Jonathan: 26:52 Okay. So unless you have a lot of time,
Brian: 26:55 a lot of time, because even when you go to signing some of this stuff, like you're just signing, you know when you're sending your loan papers, like people get to a point where they're just signing, right? Like that's just, that's just the truth of it. Like you're just signing your life away.
Jonathan: 27:06 Wait. So if you, so go agentless. If you have a lot of time,
Brian: 27:10 okay.
Jonathan: 27:10 And you're going to sign anything, you don't have to, you're risking what you're signing cause you don't know exactly what you're signing or exactly how that affects already.
Brian: 27:19 We've been a part of a, I'm trying to buy my condo on the second floor, which is the next building. I had already been through the process before, so I did already have some experience of like working with, you know, kind of loosely with an agent and I kind of see more of the market was going. So I, that was just my situation being a single income 2023 when I bought it, I think. Yeah, it was, that was what I had to.
Jonathan: 27:52 So if somebody says, Hey Brian, I heard your story on Jonathan's podcast originally, you said that you were going to go agentless, but at the end of it you ended up working with an agent. Yeah. What's that one, one piece of advice. I'm a 23 year old. Something was in your exact same shoes. Yeah. Um, do you think that I should try to go the agentless route or I should hire somebody to represent me, not just for the mere fact that if they're representing me as a buyer, then technically I'm not paying anything to them. And I'm getting a lot of things. But what's, what's your advice on that?
Brian: 28:23 I think who you deal with has to be your number one concern.
Jonathan: 28:28 And that's why our slogan is who you hire truly matters.
Brian: 28:31 Yeah, yeah, yeah. I think that was, you know, I felt comfortable with working with the seller's agent. Um, and that was super skeptical at first. I really like was, I would just be like kind of blown, be like, come on. Like you want the highest sale. Like, no, like, you know, you're, I want to make you, you know, you're young and ally, young people get to buy and you know, I'm [inaudible] been blessed by God to have all these opportunities to run for office, start my own business, to own a Condo, but young homeowner at this age, and I'm really grateful for it all. But yeah, I had to, I had to do my research and I had to, to save. I had him, you know, make some tough decisions. Um, and I'm, I'm proud that I did it and I own something and I always wanted to own something here and it was my dream.
Brian: 29:14 So when I was able to do that one I wasn't expecting, I thought I was gonna have to wait until I was like 30 or something like that. I wait until I get married. I have this piece of property that's worth something that you know, I can run out and they make some money in a couple of years or sell it or whatever I want to do with it. Um, but yeah, my advice would be to not do it or to, you know, go into the actual negotiations when someone has a contract with you, with someone that's willing to sit down and explain it with you. Like the seller's was and she was a great person. Just gave me a home depot gift card for Christmas cause what? Right around Christmas after it all ended and I went and I, I was ripping apart, had carpet in this place, a carpet and a place by the beach when that hot tub is like two buildings over. Like we had to get rid of this. You got it. We got to do a lot of work in here. Um, oh, we did at a good price, you know, and uh, there's still stuff I have to do with it because that's just
Jonathan: 30:09 cause it's life and life. You live in things and then you'd notice things and what not. I'm just looking at my, uh, our messages that we were messaging back and forth just to see what we were talking about or not talking about. One of the things that you said is a, I like what you're doing with social media. It'd be great to get any of your input. Do you want to elaborate on that question? Maybe.
Brian: 30:34 Okay. I need to be what you're doing. And I also, I do a lot of that. Um, as well with social media. You know, it's always good just to have a little bit of a meeting of the minds with that stuff because this stuff is so new that even people that have grown up with it, they're learning something new every day. Right. People seem to think they're like, you know, maybe you are, maybe I are supposed to know everything about social media. And I'll be honest, like I don't know everything about social media. I know more than maybe the average person. But yeah, I don't, there's still a lot to learn. So you know, just to have, you know, bounce stuff off, you know, off your brain and vice versa. I think that's a good benefit to have. And um, and anyone watching and of course do that they can reach out to.
Brian: 31:14 And you know, I have my business and we do that for, for businesses and for individuals if they want to. But, um, that's not, uh, you know, that's my number one priority. It's, you know, I have someone who wants some just general advice. I will of course give it to him and I think you're the same way. I see stuff with your, with your, uh, social media about like, you know, you just have to have your phone to get started, but an and anyone can do it. And that's true to a large extent. Right? And then there are some gaps in people's knowledge and that's why I started my business because it was a huge gap. And like some of these business owners mindsets on how to even, you know, they don't even know how to get started. And,
Jonathan: 31:52 and, and the people that are reaching out to you, what are, what are they asking for? As far as, cause I know I, a lot of people reach out to us as well. Um, a lot of realtors reach out to us as well. But for business owners that are reaching out and you're saying, hey, they don't even know to get started. Like what are they saying? Hey, this is what my goal is. Cause for us it's usually they tell us what their goal is or excuse me, they tell us they want to get started, but then I say, well, what's your goal? Or what's your intent? I, Hey, I want to run an ad. Well, what's, who is that? Who Do you want to see your ad? Oh, well I dunno.
Brian: 32:21 So I've, I've just said like, hey, that's a bad idea. If it's a bad idea, that's not always like, uh, like the best approach depending on who you're trying to talk to. You. Some people won't always. Yes, but I'm going to be honest with you, that's not a good idea. Um, I've talked to people with companies, well, I want to be in front of the camera and I want to promote my business. I'm like, well, you have a very niche market and you're going to have to, you know, target these, these people. And I don't know if it's going to be worth a couple of dollars a day, even that you're here that you're going to spend on an ad. And you know, you've got an organic growth too, so you can take that into account. But it's still hard to get sales just off the Internet in general.
Brian: 32:58 And like, it's, it's not an easy thing. So people ask just to grow their business. They want help with their website or with, or email marketing or with, um, you know, Facebook or Google ads and, um, you know, I can, I can get people on the right direction. I can get them, you know, show them how to, you know, track stuff with the Facebook pixel or do Google analytics. But, um, I do want to train them and I try to pass some of that knowledge on because, um, you know, people pay something to me is, you know, as a business owner and I don't want them, you know, while we will be there to upkeep things, if we have to, I would, you know, it'd be preferred for them and for us to a degree because you know, that shows that what you were successful for them to learn and then take the ropes and do it themselves.
Brian: 33:42 So yeah, sometimes it's like an ad and you know, video ads are the thing now because they get more exposure, but you got to make sure that you have a market for that. You know, some people have to just make, you know, call their leads on staff. That's still like calling is still very a very successful approach. Um, and you know, sometimes you have to go door to door. I know you do that with campaigning to, and that's know there's a different impression. Every business has a different approach. Every campaign there's a different approach for every sector for that matter. Um, so you know, with, with my business and I've tried to kind of approach things differently depending on the situation and get people as pure as the advice as possible because, you know, I think that's important.
Jonathan: 34:25 Do you have any specific questions for me in something that maybe you've seen us do or talk about that could help you in your business?
Brian: 34:36 Well, I think, I think one thing, I don't know, are you okay?
Jonathan: 34:38 Do Twitter? I have a Twitter. I don't know. What do you do? Twitter? I've never, nobody's ever asked me [inaudible] Twitter, those young insane. Did they do their Twitter? Do you do the two? Um, I have a Twitter. Most of the stuff that goes on my Twitter is just from Facebook that goes on to Twitter. We do schedule up post and we have a fairly organized calendar of when content goes out on which platforms and whatnot. Because I am a huge proponent on if, and, and in this is for any business. If all your eggs are in one specific basket or in one specific platform and that thing goes out, then you're kind of screwed. So actually about a couple of weeks ago, Instagram and Facebook went out for about 36 hours and everybody's like in a panic, um, and had a nice, it was actually kind of peaceful for a second.
Jonathan: 35:34 But the good thing about that is, is you know, you know, if they already know your story, they already know what you stand for. They already firmly believe who you are then then you're good to go. But if they didn't know that and these platforms go away, then you're just the same person as the one right there. You know, I always say if you're going into a listing presentation or you're talking with the buyer or whatnot, and they don't know 90% of what you stand for and who you are and whatnot, then they don't trust you. And if they're going into a meeting, like with their guard up, like, okay, can I trust this person? Like, you guys are not going to have the same conversation as going into somebody that goes, hey, you know, good to finally meet you. I feel like I've known you for like a, you know, a year I've been following you on x, y, Z, and your, how has your son and what are you doing and blah, blah, blah.
Jonathan: 36:21 Eatable and so, you know, anytime you'd go into a presentation, you already have the upper hand and then you can talk about the things that are pertaining to them. Okay. Now what are your goals? What are your, what's your story? You know, everybody, of course, they're going to say, oh, we need to sell this house for the highest price. Or, you know, we want to buy this house for the lowest price. Well, no, tell me more about that. You know, what, what are you using with the money that you're getting back? Um, oh, you know, we're actually, we're going to try and reinvest it and do x, y, z. Okay, well, if I can help you do this, that leads to this, that blah, blah, blah, blah, blah, uh, in, uh, you know, leads to your ultimate goal. Is there anything in my presentation that, you know, you would think, would it help you?
Jonathan: 37:04 Well know it's like I want this and you said that you can make this happen then you know, why, why are we still talking about whether or not we want to work together as opposed to somebody going in, unfortunately with the mindset of this person's got 200 grand in equity, if Iver, I know they're going to sell their house, I got to get it. I need a paycheck, I need to do this with my paycheck and then you know what, then I can, I'm just going to kill it on social media cause I'm gonna have so much money and I'm going to do all the things and then meanwhile this person is sitting there like they have no clue who you are. So I think that's why when it comes to social media, it is getting back to, do you do the Twitter? It is, it is, it is. Uh, well I, I got something to,
Brian: 37:47 I wondered if you did it because I feel like it's Kinda dying. Like Twitter is like slowly but surely die and I just don't, I'm not existed on it. Like, I just haven't, like I think that ties did at all
Jonathan: 37:59 for certain businesses. It's good. I think actually for politicians is really good and that's one of the most popular Twitter accounts is a politician. And I think for politicians and athletes, those are like the two people that you always see on Twitter using Twitter and using their 140 characters and key to Twitter and uh, doing more. But no, we don't do it that much. We're predominantly on Instagram and Facebook are youtube. We're trying to get to where we want it to be. There's a huge change coming soon with Facebook. So there's a messenger bots and AI and all these things are like the talk of the town. Any startup talks about artificial intelligence and neural linguistic programming and all these cool fancy words, but to really understand, unfortunately they don't, but instinct or Facebook who owns Instagram came out and said, we're going to combine the messenger platform between Facebook, Instagram, and what's app into a singular platform.
Jonathan: 39:02 So that way we can take more advantage of messenger bots so we can take more advantage of re, uh, interactions between, uh, most people. The reason why Facebook changed their algorithms because they felt that the engagement and the interactions with people was lost because they weren't seeing their friends posts because they were seeing whoever's post or whatnot. So that's huge because what's APP outside of the U S it's the number one platform. Uh, even us as agents here in the u s a lot of the communication that we have with foreign buyers is through whatsapp. And when they reach out to us, they always say, what's your whatsapp number? Like that's just second nature to them. So to have a singular platform for messenger, I think it's, that's probably going to be the one of the biggest things that's going to be coming out.
Brian: 39:52 I got a message from a Bot or letting us, we got it. I don't normally get them in my normal messenger. Sometimes in my business stuff, it'll come through and that like it was like on Monday and I'm like, no. And then they came back on I yesterday and then I went from a notice stop and, and then the owner unsubscribe. I had, I actually unsubscribing my own message.
Jonathan: 40:10 So the way that that works is so with Facebook, if you think about it, it's the same thing. If I were to ask you, delete your, do you delete your text messages? What would you say? Yes. You delete your text messages? I do, yeah. Oh, so you'd be one of the few who actually go and actually delete all their conversations. It gets kinda hectic. Otherwise you're one of the few, do you delete every email that goes into your inbox? No. So with Facebook messenger, what they don't realize is that somebody will put out an ad or whatnot to get you into messenger. Once you're into messenger, it's basically the same thing as if they got into your GML or whatnot. They send you a message, you either reply or you don't reply, whatever, but they're still in your messenger. That's how the Bot is able to then reengage with you or see, actually in fort, I don't know if it's unfortunate or not, but they can see the different types of communications you're having with different pages and whatnot. And then they can, they can send you a new message or they can try and get you on to their newsletter or they can do all these different things. And the reason that they can do that is because you still have an open communication with that Bot because you haven't deleted it from your messenger platform. And that's kind of how
Brian: 41:22 Milad data going around behind the scenes and
Jonathan: 41:24 tons of it. Yeah. So for a politician that's running ads and whatnot, there's tons of different things that you would have to change about your current platforms in order to get approved. Because we've heard about the issues with politicians running specific ads and your targeting demographics. Yeah. And there's disclaimers. Yeah. Well if you go on right now, it's going to ask you like, Hey, are you a politician running ads? You have to, you know, get approved to do Xyz. Have you
Brian: 41:53 mess up any of that that last year. Okay. Um, can we started a launching ads before the disclaimer requirements and that'd be for Zuckerberg was had his whole hearing and it was simple button. You just hit boost and put your campaign card in or a campaign bank account information in and your role this now and you had to send in like they sent you something via mail, you had to the one you're, I can't remember what it was. You had to go on your Facebook authorizations type in a code, then you had to take a picture of your license and that to them and then you had to wait like 10 days. So it wasn't something like politicians can't just get up and running, um, right away. They just can't, unless they have some crazy connection with Facebook, maybe I, I can't imagine, you know, they have the infrastructure, even customer service when I've tried to get ahold of them where they, they have like a way to expedite that.
Brian: 42:44 So it was a little bit, you know, when I, it happened right before 4th of July for me last year. 4th of July, you have a ton of Huntington beach people on Facebook. So I'm like, this is the time. And I got it to activate on July 3rd and a house. Like it was stressful. It cause I'm like, this is like, you know, you're missing a lot of exposure. Um, because everybody's on their, you know, their posts and fireworks there posts and new things in the parade and yeah. So it's gotten a lot more complicated. And I think, you know, in running for Congress, if you, I don't know if you've ever watched that hearing was Zuckerberg, but where they were asking questions, their leaders were literally asking, how does Facebook make money? And we run ads. What do you mean you run ads? It's like, I don't mean it like in a mean way, but like it's, you know, you have to do your research before you go into these things.
Brian: 43:31 That's just something so obvious. Like if you were to have a, uh, oil company executive come in like, well, how do you, how does your company make money? Like, really like, you know, and they act so astonished and I think we have to have leadership that at least does their research on something basic like that. But you know, people running Facebook ads all the time and you can get out there for as little as a dollar a day. Um, but yeah, they've changed it up on how you have to, you know, get authorized to post as a candidate, which is good because of all the stuff that happened in the 2016 election, people were worried about, you know, anyone can run an ad at any time and you can influence them login. And I see that concern and I think they took some steps that were necessary. Um, and yeah, it's just a little bit more tedious on at our end, but it's worth it for the public.
Jonathan: 44:19 Wrapping this up, the majority of people listening are in the real estate industry, whether that be a realtor or a mortgage lender, somebody that has some ties to real estate, which I guess everybody kind of does, but specifically to real estate. Is there any piece of advice that you would give somebody that's wanting to what we say create a business and life that they love?
Brian: 44:40 So you know, through my experience in the story I explained to you about buying my Condo, I think relationships are really important but also just laying out everything on the table. So my lender just told me, hey, this is, this is what you're looking at for payment. This is how much you can, um, this is about how much I think you can afford. Didn't run my credit right away. And my fair numbers, I had already had a recent credit report. Sometimes you'd be like, I won't talk to you until you, I run your credit. And I was like, that's so messed up because like this person, like I had so many people that I ran my credit once with one person and they didn't know all this stuff I applied, I was eligible for and my second one did. And like you just ran my credit, which is my livelihood.
Brian: 45:16 Right? And that, that upset me. So relationships are important. And that's also important with, you know, selecting your agent. And like I said, I don't advise going agent was, um, that was just my situation. I really didn't go agent list when you, when you think about it like long term, I took a little break from having an agent and that was because I just needed to find the place and then go into it. But, um, for that short period of time where it was agentless, it was a little scary. I didn't know what was gonna happen and it all worked out for the best and I'm grateful and, and yeah, I'm really thankful for him. Thank you for having me on. I appreciate it. Yeah, of course. Um, and you know, it's going to be an interesting 11 months. Oh, I think we can get the word out and make a difference. And that's what this is all about.
Jonathan: 46:01 Sweet. Well, usually the way that we, uh, end is with music and we'd like to see whatever your first reaction is and then
Brian: 46:07 it follow me on a, it'll be brutally for Congress.
Jonathan: 46:10 I was going to say before we, uh, before we end, where can people find you? Where can people learn more about not just you, but your plan
Brian: 46:19 form? It'll be barely for Congress or my usernames. Um, and you can find my personal Facebook where we do a lot of, uh, a lot of our campaigns stuff as well. That is four f o r r four as in the number four, the number four for Congress and a website, [inaudible] dot com
Jonathan: 46:35 and if they have any questions, they can reach out directly to you.
Brian: 46:37 Yep. Um, campaign emails campaign at Brian [inaudible] Dot Com and there's information on our website as my story on there. Has Our platform has forms you can fill out to ask questions. So, uh, that will all be up in live when we're recording this. I'm, what are the day before the end aspect, but it'll all be up in live starting tomorrow. Anything else that you want to say us to remember to vote for buying Barilla for Congress on March 3rd next year. Help us get the word out. Thank you for having me on. I appreciate it. And, uh, God bless everybody. Sweet.
Jonathan: 47:14 hey everybody, this is Jonathan Hawkins. Thank you so much for staying until the very end of this podcast. I definitely appreciate it. As always, make sure to reach out to me via social media at Jonathan Hawkins official. Send me a comment, shoot me a DM. If you have any questions, you can also comment below. Thank you so much. Don't forget to subscribe below and remember who you hire truly matters.