How To Generate Sustainable Wealth Without The Burnout | #REal Advice 26 with Nick Lind

How do you deal with burnout? 

Burnout is something that we all face. However, we don’t have to become burnt out.

No matter how much you love what you do, if you’re constantly working, and can’t name a hobby that you love, you’re at risk.

Balance is the key: pursue a life that you absolutely love. That means that you love everything you do: your work, your hobbies, your family.

You’ve created the opportunity to be able to do what makes you absolutely happy. 

But how can you counteract that, especially when you’re in a job that you could work 24/7? What does it take to protect yourself from avoiding that burnout?

In this episode of the #REalAdvice podcast, Nick Lind is here to talk about how he counteracts burnout, and the steps that he takes to make sure that he is living a life that he loves. 

Guest Introduction:

This episode’s guest on the #REalAdvice podcast is Nick Lind, leader of Revere Real Estate (serving the coastal California community) and the Revere Media Group. Nick is a three time recipient of the Million Dollar Round Table Foundation invitation and is a leader in the industry.

Highlights of this episode: 

  • Jonathan introduces Nick Lind and his business.

  • Networking is key to getting out in the community and being known.

  • Remember: when it comes to making your budget, multiply it by 100% because it’s always going to take more money and more time.

  • You may be able to stick with your budget and timeline, but often, it’s outside of your control.

  • People who fail in their business if they’re only passionate and driven about work: you also need to be passionate and driven about life!

  • Balance is key: without balance, you will burnout.

  • How can you help find that balance? Find ways to have multiple sources of income. 

  • Real estate gives you many options for multiple income streams!

  • Another key to avoiding burnout is live below your means: for many people, fancy stuff is a sign of debt and unsustainable living.

  • Things that serve me: commitment and passion. Make sure you stick to your word and do what you say you’re going to do!

  • Nick’s goals for the future: have a space for Revere Real Estate, and taking on bigger deals and clients.

  • Want to connect with Nick? Here’s his number: 949-735-8431.

  • Looking to connect with people? Offer value! People tend to put their guard up. A lead magnet is a piece of value that helps lead people into your sequence.

Special shout out to Nick Lind for being this episode’s guest for #REalAdvice! You can connect with him here:


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Full Transcript

Jonathan: 00:00 All right. So today we are with Nick Lind of revere real estate and revere media. And today we have tons of things that we want to talk about, but before we jump into those, tell us who you are, what it is that you do, and the number one Emoji that you're currently using

Nick: 00:17 and your phone. Absolutely. And I think I'll answer it in backwards order. We on May 1st and foremost though, Jonathan, thank you for having your podcast. Really appreciate it. Um, you know, sort of an impromptu opportunity for us to spend a bit of time together and also sharing some, uh, some info with that with the listeners. I would say the green heart is the Emoji I use the best because it's the revere color. So it's just a way, you know, it's not red red. I, I save only for my fiance, you know, but if it's a heart and it's a green heart, it's sort of, you know, there you go, uh, platonic, if you will. Um, so that's the Emoji I use. Mostly bionic Emoji. Yes, yes, I'm going to trademark that, but no. So I'm Nick Lind. I'm a owner operator and principal of revere real estate and also co founder of Revere Media Group with Nick Costa, who's our media director.

Nick: 01:06 You know what I do is I'm a real estate developer, so, you know, I, I build, um, ground up new construction in Orange County and now we just picked up a spot in coastal la, in Santa Monica in an area called sunset park. Um, but essentially what we do, the long and the short of it is I raise funds. Um, I seek and source deals. I have a finance background, so I was a financial planner for 10 years. So the math side of it is, um, kind of comes a little bit more naturally, if you will. But I sourced out the deal. I see, you know, what we can get it for, um, what it would cost in construction and then what I think disposition or what we could exit the property is, and if I see a good enough spread, you know, I, I, I suggest it to my investors.

Nick: 01:50 We go in on the deal, um, do the entitlements, the architecture, the engineering and, and basically a toZ , uh, demo the existing structure, build new homes, sell off the homes, hopefully make a spread and then continue to move forward and move outward. Where the media side kind of plays off of that is, you know, with my relationships, networking first and foremost, Nick Costa is the one that had had introduced me to you. Um, as well as Andy Dane Carter. Shout out to Andy Dane Carter. Um, you know, the, the networking opportunities in real estate. I, I'm sure you know, you've been involved in real estate for a long time, but the ability to network, meet brokers, meet investors, you know, meet other people. You know, I met a gal on, uh, on Linkedin and another guy on Linkedin, both of whom, who want to start development with me as partners in Los Angeles deals.

Nick: 02:45 So just sort of networking that way. Not to mention if I have the opportunity and the luxury like we did with one of our Huntington beach builds halfway through construction and we were able to pre-sell it, um, with sort of a custom home kind of a approach to that was through networking that was through, you know, getting out in the community. So, um, his role is, you know, putting all of the advertisements together and the media outlets and the Instagram, you know, linkedin, all of those different platforms hopefully to help propel and exponentially grow, uh, the real estate side.

Jonathan: 03:17 So what would you say would be a piece of advice that she would give to somebody? Because there's tons of people out there that call themselves wholesalers, investors, they're doing all these things and they're advertising, you know, you should also be doing this and you know, overnight you're going to make $1 billion. Right. What's a mistake that you've made so far that, you know, if you were to go back six months, a year, a go later, maybe somebody that's listening to this, maybe they want to get into this field or maybe they're already in it. What's something that you've made as a mistake that you'd recommend not to do?

Nick: 03:49 Well, the number one thing I would say is that we always try to do our best to budget properly, but it's always takes longer and it's more expensive than we ever thought. So that's, that's bar none. I would just, whatever numbers you are you have on your proforma or euro or something like that, just multiply it by 110% or just assume that it's always going to be longer. Um, I made that mistake, especially because I know my internal drive and I'm, I'm very passionate about what I do and I'm very driven and so I'm thinking to myself, oh great, you know, we'll be fine because I'm extremely involved. Even then I'm still delayed by subcontractors, you know, cause sometimes I'm on their timeline or you know, so and so can't start until the other one finishes. And that's something that's almost out of my control.

Nick: 04:37 So to your question, I would just say it's always going to be longer than it. Then you assume if you're in construction or if you're in development. It's always, especially with this, not to mention the city, I'm surprised I didn't start there. The city always takes longer than you anticipate with entitlements. We've done projects where we sub lot where we take a one address and add an additional address and parcel and land into two lots without getting into too much detail. Essentially you're just creating an additional residence and um, it takes a while with the city. So I would say that the biggest sort of thing to be mindful of if you're in this industry or you're wanting to get into this industry is to just be mindful of, of the contingencies.

Jonathan: 05:18 A lot of people come to me, um, to, to help them grow through media, to help them grow through social, digital marketing. And one thing that you said is you're passionate and you're driven about work. I find that a lot of people fail in their business. If they're passionate and driven about work and they're not also passionate and driven about their life. What would be some of the things that you're passionate or driven about, you know, life, hobbies, things that you like to do?

Nick: 05:43 Well, um, uh, several things, but I, I think we're, if I were to come about it from a macro level and then sort of get my opek on that question, I would say balance is key. So regardless of what it is that I am passionate or what I am driven and motivated about outside of my vocation, I would just say if I can, if I can come about my life from, from, you know, a, a perspective of balance and family and work life balance as we all hear all over the place. Um, but I think what it means to me more specifically is I have a passion for surfing. I absolutely love to surf and you're going to have to take me out cause I've never gone surfing. I tell people that I live in Huntington beach with like, Oh, you surf. Yeah. Never tried it.

Nick: 06:23 Really never. It's so challenging. Okay. You know, and I'm not a tall guy. Uh, yeah. I mean, you'd just get you on a big board. We'll get you on a big board, get you on like a nice off. We'll go down to Santa, no Fray Jonathan Hawkins surfing for the first time. Yeah. Yeah, it'll be, it'll be a lot of fun. It'll be a humbling experience. Let me tell you, and I'm not saying that I'm like great by any stretch of imagination. In fact, it's quite the opposite. The reason why I think one of the reasons it's sort of a part of my character is I love to be challenged in ways and so it's a very, very difficult sport. I've only been doing it for like, like hardcore for like five years and I've just got to the point where I would consider myself like as an intermediate.

Nick: 07:04 And it's just something that I'm very passionate about. Um, I also was a collegiate soccer player, so I played soccer my whole life. I've always been basically anything sports-related. I grew up my, my father was born and raised in Germany and so skiing was our family pastime. So we had the, you know, sort of the, the, um, the, the suburban with the box and we do family road trips and we'd go skiing, we'd go to mammoth, we'd go to Tahoe and we go places the like, and so skiing turned into snowboarding, which is something that I also have a passion. You're going to have to take me to do that to. Yeah. How do we get hired a lot. We have a lot of clients in big bear that hire us for all their properties. Big. There's cool, there's some good investment opportunities in big bear, especially with VRVO and Airbnb and how that has changed all of the rentals, especially in areas that are easily accessible to Los Angeles and kind of make you feel like you're away, but you're not that far.

Nick: 08:01 I mean, big bear rentals, kill it, kill it. Yeah, absolutely. So let's look, I don't know if that was like enough on one side style. I really enjoy spending time with my feelings. I just liked, I liked talking about it because some people, they're just too focused on work. And a lot of people come to me and I can tell like, okay, what is it that makes you happy? Yeah. Oh well work makes me happy. No. What is it that really makes you happy? Oh, you know, more money makes me happy, but what is it that you want to do? And a lot of people just don't know them. So yeah, sometimes I ask, do you know what, when I hear you say that, cause I actually know that that's, that that's the, that's the way it is. That it doesn't, you know, solve all the problems that you know, work or money or anything like that.

Nick: 08:41 Cause I sort of tried that in my early twenties. What I came to find out is that that type of lifestyle, because you know, if you have a good heart and you want to help people, but you know, you want to be driven occupationally or entrepreneurial, however you want to do it to, to grow and develop and build wealth. Right. Um, even if you come about it with integrity, it's not necessarily, well at least it's been my experience, Jonathan, is it wasn't a sustainable model. It was something where you would just obsess. I would obsess over something and I would want to do it so badly and become, I was so desired to want to improve and improve and be better and be, it just, I have a very competitive nature is it's just I you end up at least I ended up burning out if I didn't have balance if I didn't have. Um, yeah. The other areas that I've talked about this sports and my family and I had a boxer that just passed unfortunately, but he was 12 and we used to always go on long hikes and walks and stuff and so I think, I think, um, yeah, I had learned that. Hopefully. That's good. Yeah. You said that

Jonathan: 09:48 to build wealth and to build this generational wealth that you know, just focused on work and only focused on that senior leader activity is

Nick: 09:57 it's youth

Jonathan: 09:58 found out for yourself. Most people will eventually find out for themselves if that's what they're doing is, is not the right answer because there's so much more to life that is missing if you're only focused on worth. So what would you say is a piece of advice that you would give to a listener as one way that they can start building out this longterm wealth for themselves and their families?

Nick: 10:19 Um, I mean that's a very, it's a very open ended question. Um,

Jonathan: 10:23 and we do a lot of open ended questions here, especially when the, we just for some reason have to lie to them. Yeah.

Nick: 10:29 Well [inaudible] well for some reason the first thing that comes to mind is multifaceted, have income coming from multiple angles. That that's what I would say first. Um, that's because, you know, in my opinion, and this is sort of, I think one of the major value adds it with the media side and kind of my passions in, in real estate. But here I am spending a good amount of time on the media side, not knowing a whole lot about it, but definitely seeing value in it is I just feel like, um, the people, so I used to do retirement planning. I mean that was what I did and I met a lot of clients traditionally, you know, 55 to 60 year old couples nearing retirement. Let's say. That's my w was my a bread and butter client. Um, what I, what I came to find is there was two major contributing factors or sort of commonalities that a lot of them that had done well and had built sustainable wealth.

Nick: 11:28 Um, there's a couple of traits. The first one is they always had multiple income sources. So I think one of the things that I like most about real estate is that there's a lot of different ways in which you can be successful in real estate. You can be a real estate property owner and have rentals. You can have passive income from that short term rentals like we just alluded to with big bear properties. Um, investors, you know, you can be a partner, you could come in on a deal with me and revere real estate and we could, you know, discuss what it would look like to, to earn more than a savings account or more often than not much more than the stock market. Um, you can also be a developer or a custom home builder. You could be a real estate broker. I mean there's the, the list continues to go on in real estate.

Nick: 12:12 But, um, if you're doing that and, or you know, cause a lot of the people that I work with, they, especially my investors, obviously they have their own occupations, but then they're earning with me in real estate. So that's a way in which they have a nine to five and then they're also making real estate earnings. And then they also have a brokerage account and they're doing some day trading. And they also have, you know, some sort of license thing that they get a royalty from or you know, just, just, or they were an author right there, you know, there's uh, you know, they're a real estate broker and investor and author and a podcaster and uh, you know, social media influencer and a public speaker. And just, that's what comes to mind to me. And then that second facet of the, the general commonality I saw with, with clients of mine that had developed and sustained wealth is living within or under your means.

Nick: 13:02 So that was always something that I've always admired with certain clients is I would walk up to a, I'd go up to a house and traditionally when I met with them, we'd sit at the dining room table and we discussed retirement planning from a goal and objective standpoint. And then we backed in to find the numbers in the math to try to accomplish and set out the strategies and the financial products to be able to put that into place. And now I'm finding myself doing that for clients in the real estate development space, really is when I walked up to a house and I saw a lot of fancy stuff, I found that there was oftentimes a lot of debt. They were running on debt. They were, you know, taking a home equity line of credit out on their home. Um, and it just, you could tell they were just very strapped, you know, and then I'd go, especially we're in Huntington beach here, you know, clients of mine that lived on Huntington Beach, you know, east side Costa Mesa and they live in their property for 40 years.

Nick: 13:59 They, they, they own their home outright. They have modest vehicles, you know, and, and they're the ones that like have the cash, cause they didn't, they didn't buy stuff, you know, that, that, that wasn't important to them. And I found that over a long period of time, if you have multiple sources of income, and especially if you live within your means, right, don't grow too fast. Soon as you get the promotion, you go out and tack on more debt and buy a better vehicle or whatever the case may be. I mean your, your net is still the same. So why not take that promotion and then store it?

Jonathan: 14:37 So I, I got you long winded with the open ended questions.

Nick: 14:40 Yeah, he did. And surprise, surprise, I'm talking a lot, friends of mine will and family will know. I, I once I get going,

Jonathan: 14:49 oh, that's, and I, I tell people all the time too, if you're passionate about something, you'll start lighting up like a Christmas dream. You can't get the, can't get it to turn off and, and that's what you've been seeing. That's what, that's what happens to me. Uh, or I'll talk to people and they're not passionate about something or they're telling me that they're going to do something and I'll quickly turn to him right afterwards and say, that'll never happen for them. And he'll say, why? And he said, Becky can tell they don't believe in themselves. Yeah. And I, and I think that's important. What, so what are the, what are some of the kind of core values or, uh, things that you know, you run your business by that you firmly believe in that other people, um, not necessarily they should run their businesses as jack exact way, but you know, maybe they should think about these things that have either served you well or not served you well. Well, the things I've said

Nick: 15:35 real well, or commitment, dedication, uh, discipline, um, always, you know, setting out and, and doing what I say I'm going to do. If I'm going to say I'm gonna do it, I'm either, I'm going to either do it or I'm going to contact that individual and say, hey, listen, you know, I said I was going to do this. I can't, here's why. I'll get to it next. Something like that. So that's always been very helpful. Obviously a man of integrity, you know, instilling trust in, in people through your own actions, right? Not just what my intentions are, but my actions line up with what I'm saying. And then the things that I think don't serve me well is, like I said, I had a past where I was so kind of obsessed with work that it's just not sustainable. It's not a way to live. It's not a way to build longterm, um, sustainability. So I would absolutely say balance is key and it's something I'm continuing to learn. I also have sort of a spiritual aspect to my life. So that's something that I definitely value. Um,

Jonathan: 16:29 so I would say those main areas. Okay. And what would you say for the next one to five years, what are your goals as far as some of the things that you're looking forward to? This is like an interrogation. If you didn't know I was an interrogator in the army, so I know how to he was going was thank you for your service. Thanks. Both of my parents were in the military.

Nick: 16:46 Um, I'm a huge fan of the military.

Jonathan: 16:48 So let's, let's, let's, let's fast track five years from now. What does it look like for revere in the family of properties that you're, you're under, whether it be real estate development, media, what does that kind of look like for you?

Nick: 17:02 Um, 10 to 15 properties in a given year

Jonathan: 17:05 and you're smiling. But we hold people accountable on their shows. Oh, absolutely. You know, this sense of people that come in here and they tell me they're going to do this in six months, six months, we follow up with them and like, dude, did you do this? I'm like, what are you talking about? Like yeah,

Nick: 17:16 c'mon, what are, what do we win? If we surpass what I just said,

Jonathan: 17:18 you're going to have, you're gonna win generational wealth cause you're gonna have multiple streams of income coming in because you actually did it and maybe you will

Nick: 17:25 be an active participant in, in a very success success of that teaching. [inaudible] I kind of, I like that. It's like a little like sound board. Yeah. Yeah. Um, it kind of reminds me of like a synthesizer or something that the, the musicians play with. Um,

Speaker 3: 17:44 okay.

Jonathan: 17:45 That we can get them on a, there you go. That was

Nick: 17:50 like a friends episode. Did she know by the way, just a little aside, my fiance's obsessed with friends. Did you know my wife has a friend's tee shirt on as we speak. Okay. Did you know that there was, there's no audience in any of the friends episodes but if you listen they have, they have a like a soundboard that plays the people clapping. Yeah. There was no I, it's the minute I learned that I lost just a little bit of respect for that show. Cause then there's all this like laughing and clapping and it's all computer animated. It's, there was actually no audience ever on that show. Anyways. Um, the question that you had asked me John, at five years, don't avoid it. Five years deflection, I would say, I would say yeah, 10 to 15 properties on annual basis, some of which are in the for sale space, Coastal Orange County, closer to Los Angeles for sales space being, you know, develop a property for the purpose of Spec development where we sell it off and hope to earn a spread.

Nick: 18:51 And then continue to move forward. Having a couple of multifamily, you know, hopefully in the opportunity zones, multi family development where it's a buy and hold strategy where we seasoned the rents and get it up to market, kind of reappraise it, draw some of the equity back out of it to deploy in other deals, but then keep the property, keep it cash flowing, you know, good cap rate, uh, properties like that, that sort of model that and then, you know, hopefully, uh, be in a position where, you know, I love, I was saying we were chatting a little bit beforehand, John, the absolutely love your office. Uh, I think it's very tasteful and I think it's very conducive for a lot of constructive and productive activity. So I think having my own space, you know, having revere real estate with the little, you know, kind of brick and mortar shop, I think it would be cool.

Nick: 19:36 Similar to this where, you know, we have some space and some employees and um, you know, maybe somebody that's, that's at the front, you know, re you know, answering phones and you know, kind of being the face and you know, so cause that's the environment. Some, some people have this desire to just always be behind the scenes and just do tons of deals. Uh, one of my partners is that way and he's extremely successful. Shout out to grant keen WJ K development. But he, he, he doesn't, I don't think he really cares. He just wants to, to build for his family. I want to create. So to your question on the five years, I want to create an actual company, you know, like a, you know, where it's a, I can't think of like a small developer that has like a brick and mortar space that I'm wanting to replicate, but something where there's, there's um, you know, clients can come into the office and there's a board room and some of the investors come on a quarterly basis and we give presentations or you know, realtors can pop in and out whenever they want.

Nick: 20:31 And, um, so that's kind of an environment. So, you know, doing deals, um, maybe wholesaling some larger stuff, you know, maybe some things that are, um, maybe, you know, 45 to 75 unit apartment complex where, you know, I'm getting them ready and entitled and then, um, you know, sell it off to a large scale developer. Um, children put that at the very front. Children, family, all that stuff. Do you have kids? I don't. When are we having the first one? We're going to hold you accountable. Yeah, we're not, we're not, uh, we're, yeah, we're, we're currently not having children just, just practicing at the moment. But I think, um, I think, I think, I think probably in the next year or so. Um, or the best. Yeah. I have a three year old. Yeah, I know. I get to see, he had some cookies today. I saw,

Jonathan: 21:22 oh, I didn't see that. That was yesterday. Oh, that was yesterday. Somebody came to visit. Oh, Gotcha, Gotcha. I suppose stories, you see his little table and his little station, he wanted his station so we had to give him one. How are his grades? He's not in school. He's a three year old in school. He's in summer break. Summer break. Okay. I'm just giving you a hard time. Um, one of the questions that we like to ask randomly to people are if you can meet three people dead or alive and have lunch with them today, legends, past presidents, current family member, it doesn't matter who it is. Who would those three people,

Nick: 22:02 B and why? The first person would be my grandfather on my dad's side. So my grandfather was killed in world war two. Um, so I would love to meet him and for obvious reasons, he was, uh, he was killed before, way before I was born. So that would be really cool. And, um, you know, without getting too like emotional, I would love to see my brother again. So I'm a twin. I was born in twin and my brother passed when we were teenagers, so I would love to be able to spend more time with him. And so I would, uh, sit down and, and get a chance to, to, um, to spend time with him again. And then I would say third and finally let's say let's change it up. Maybe somebody's, um, kind of political or I would probably say, I don't know, somebody political, I would probably say like one of the earlier presidents, you know, like maybe Taft or you know, you know, Lincoln or Jefferson or what I would say pro probably because I'm kind of interested in the, the history of it all.

Nick: 23:13 Like the founding fathers, the, you know, how this country came about, you know, you'd want, you'd want to be sitting in like I'd want to be sitting where like somebody has like an ink pen, you know, with a feather on it and they're, you know, they're wearing the hat, you know, the headpiece, what it's called yet it's like made out of wool or something. Um, but, uh, but no, I would probably say, you know, some of the, one of the founding fathers, I was going to say George Washington, and it sounds kind of Cliche, but, uh, somebody who was like one of our first presidents, I people who are politically powerful. So I think the, what it takes to get to that position I respect immensely. Um, cause there's a lot of competition in, in politics. And so somebody that was like one of our founding forefathers and, and you know, kind of, or somebody that created the constitution or you know, Benjamin Franklin who decided not to sign, you know, just hearing their stories.

Nick: 24:08 Thomas Jefferson and his, you know, his ranch life. And I've always been kind of fascinated by that. My, my father was a history major and in his undergrad and so I kind of was raised with that whole, um, we as a family, like learn a lot about history so that, that'd be pretty cool. That'd be pretty cool. Are you sure? Yeah. Yeah. I just, I don't think I was able to define it well, but that's why I kept kind of trying to, I believe process. It's a, it's a hard question, especially when it's right on the spot and ask you this, what I mean it without repeating any previous answers, what would be the three that you [inaudible]

Jonathan: 24:43 yeah, the three that I gave to somebody who interviewed me about three weeks ago where Elon Musk, Richard Branson and president Trump. Oh

Nick: 24:51 Wow. Okay. I'm a huge, I'm a huge Branson Fan. He didn't name him. Yeah. You named one of the founding five. Love A, I love it. NEC. The, my time at Necker island was just phenomenal.

Jonathan: 25:04 One thing that I'm passionate about is about helping people and connecting people and growing their networks, growing their brands, growing their businesses. And I think that for me, I've learned that a lot of people that have come onto my podcast, they've wanted to say something that could help them, but they didn't say it. And maybe there was somebody listening that maybe could have connected or grown or done something is let's, let's say that you have something on the top of your mind that I can help you with. Uh, imagine that you're just talking to me, even though we know that you're on a podcast and more people are listening. What's one thing that I can do to help you out? Whether it be, you know, help me find this type of connection, you know, introduce me to this person that maybe you've seen me with. I'm, I'm always about just helping people. Is there anything that I could do to, to help you or help grow your brand or help connect you with anybody or just maybe give you a back massage? I don't know. You're looking at me like,

Nick: 26:00 no. Was just like, well, actually, I know, I'm just waiting.

Jonathan: 26:04 You can give me the hand at anytime at the time you shut up.

Nick: 26:06 Okay. Um, yeah, here, I'll just go there.

Jonathan: 26:11 That's the first time anybody has ever touched the sound board. And we said, whenever the first person does it, they don't walk out.

Nick: 26:18 Yeah. Well I would say I would say the best way and I appreciate that. Um, I appreciate that greatly for you to come up with a thought like that and, and um, you know, gave me the floor. I would say the best way to facilitate, you know, help and revere is, you know, connecting me with people who want to participate in real estate development, who want to be either an active member who have a passion or a desire or entrepreneurial spirited and want to get into development themselves and partner with me. Um, or somebody who wants to have a little bit of a passive approach and likes the question answered earlier, where it's, how do you build sustainable wealth? Well, multiple sources of income, especially if you have opportunities to create passive income or you know, have your money grow with, uh, with a solid internal rate of return that development can offer.

Nick: 27:17 Um, I would say those areas, people that just want to be participating in real estate. That's why I like connecting with brokers sometimes. I'm not exactly sure why I am, why I am connecting with so many brokers. But all they do is talk real estate all day. You know, one of the brokers that I met actually and I gave a presentation to, to 'em I'll be general so it doesn't get too specific, but his or her office, um, I gave a little presentation and he or she is now going to be actually an investor in the Santa Monica deal, you know, personally. And um, you know, they just, they source deals and basically just anybody. If you are finding a way to contribute to reveres growth, anybody who wants to participate in real estate and would that be here in southern California? Any specific regions, states? Yeah.

Nick: 28:07 I mean I can, I can absolutely see eventually growing out of state, I know Boise, Idaho is crushing it right now. There's shadow Doug Johnson, Joan Johnson, number one brokers in Boise, Idaho that I know Boise is doing so well. I was at my peak. I think keeping my eye on Boise cause I think there's a conduit between southern California people not affording it. You know that middle-class that just moves out of state. They used to go to Denver and then I think there's a large amount of people going to Idaho now. There is, I would love to, I was on a call with them two weeks ago. They said the number one amount of people are coming from southern California to Boise. So we're reading the same stuff. No, I'm talking directly to the broker. No, exactly. Well then they will also, there you go. There's a connection.

Nick: 28:52 Well I'm reading your, your, there you go. Um, but yeah, so, so out of state eventually, but I think there's just a lot less control unless I'm flying up there on a regular basis, there's a lot less control. So I'd like to master like Doug and Joan, I like to master my zip code first and you know, just run out of space before I start looking elsewhere. So where can people contact you? Where can they message you if they have questions, if they want to help, if they want to contribute, if they want to connect with you directly, where would that be? Well, they can find me on it can go to my website, www dot [inaudible] revere r. E. V. E r e real estate c o.com. Um, I can be found on linkedin. Nick Lind, last name l. I. N. D. You can find me on Instagram at revere real estate, uh, or revere media group.

Nick: 29:37 We just started a page for that. Um, or you can call me nine (497) 358-4310, that's typing. There you go. Right. You can text me. You can do it. Yeah. Oh, there you go. There you go. Um, but no, the reason why I give that out, nobody has given their phone number on this podcast. Well, the reason why giving out. Yeah. Nine four, nine area code nine four nine. It used to be seven one four. I was born and raised here. Um, nine four, nine, seven, three, five, eight, four, three, one. Call me, text me, email me. Nick. Dot. Lind, L. I N d@revererealestateco.com. Contact me any way you know fit and if you, and the reason I would encourage you to do so is if you answer yes to the following question, I would like to participate in real estate that was like a micro [inaudible]. You're like dropping bombs. I see. Or I see your logos and you know, dropping bombs.

Jonathan: 30:39 But let's, let's wrap it up here. We talked about some sources of income as far as you know, building sustainable wealth. We talked about, you know, that it's, that it's key to have a business in life that you love in order to sustain this, you know, business and in order, in order to sustain these multiple sources of income, we talked about some ways that we can help you as, when I say we, me and the people of this, this podcast, what would be something that's on the top of your mind that if you know it, I wish it did. If it cost $1 million an hour to sit with me and, and ask a question that I can help you with right now, what would it be?

Nick: 31:17 How do I create more leads of people who want to participate in real estate, I. E. What would it look like to create the proper digital funnel?

Jonathan: 31:27 Sweet. So I would, I would tell you that, and you're looking at the whiteboard projects up there, is you always have to start off with a lead magnet. A lead magnet is something that is going to be a download. It's going to be a giveaway. It can be a coffee cup that I can give to you. It can be a guide on 10 steps to growing sustainable source of income. Something. The reason that you want to do that is because once somebody actually puts in information willingly, they're 10 times more likely to take the next step. Most people will sell something or do something like, buy my product, invest with me, um, come to this event. Will most people don't take that first step because their brain is actually wired to put their guard up. What if this doesn't work? What if you lose money?

Jonathan: 32:16 What if, what if, what a flood of what if, so when you lead with the, with the lead magnet, you then get them into that trip wire. And that trip wire is, it's not, you know, the common vest with me, it's not the com. Give me a deal. It's the actual, uh, something like, uh, what we call a splinter. It's a, a portion of the product. The example that I like to give, give them a taste of, you don't necessarily give them a taste. You actually give them something at value. Okay, let me, let me give it to you this way. A dentist that wants somebody to become a dental client for their business because you get all these insurance claims and whatever for up the year. Let's say that they're charging fifth, uh, Aka costs them $50 to do teeth whitening. Okay? Well rather than them going out and spinning or marketing $200 teeth whitening, where they make a $150, my recommendation would be to them charge $50 for the teeth whitening.

Jonathan: 33:09 Well, Jonathan, we're not gonna make any money. Great, but guess what? You're going to have people sitting in your chair getting teeth whitening. It's a much easier sell to get them as a longterm client here. And also you can recommend the Invisalign. You can recommend the this, that this to this to this to this. You just now entered into what we would call our profit maximizer is you got them going through this funnel where they learned about Invisalign, they got teeth whitening, they sat in your chair and now they're an Invisalign client. Okay? So you know, you just have to look at that, that portion. Now not everybody will just go through the funnel instantly. So you have those two things. One is called the engagement series and one is called the ascension. The engagement is just that. If they don't take what I'm offering, how do I engage with them?

Jonathan: 33:51 We go through three phases, gain logic and fear. If you buy this, if you do this, this is what you could gain. You invest with me, you can make x amount of dollars per month. Logic is essentially showing them something that's fact. This person did it and it worked. There's the proof. Fear is if you know about a deal and you don't tell me about it, you're losing out on money every single month, so why would you be losing out on money when you can just partner with me and you can make money? Oh No. That's the fear of missing out. Right? So you go through this series with somebody and eventually you will get them going into one of the buckets and then it's cyclical, sick, cyclical, cyclical meaning once they've invested with you, once they've done something with you, you actually have to restart them in the very beginning.

Jonathan: 34:38 Most people never do that. Once our client, they just treat them as a client. Once they're an investor, they're an investor. Right, but you actually have to restart the cycle. Why? Because you have to keep, keep their engagement and keep their passionate, keep them involved in the things that they're doing, or guess what? They get tired. They get bored. It doesn't work. Then you'd have to source new. Yeah, so that makes a lot of sense. There you go. So that was a, that was three minutes. So I said it cost $1 million per hour. So we'll take the three minutes million, divide and prorate it in a, I think that meant on it for about, you know, 60,000, something like that. Can you repeat, where can people connect with you and any last piece of advice that you would give to somebody that is in the trenches that cannot see the light at the end of the tunnel. Maybe it's something that you've personally gone through that, hey, just try doing this or this is what I've done. That's worked for me. Maybe this can help you as well. Absolutely. And, and again, thank you much for having me.

Nick: 35:38 It's been an honor and a humbling experience to be able to sit with you and chat. Um, you can find me@wwwdotrevererealestateco.com or you can find us on Instagram revere real estate, been building that page out. Um, great content on our development projects to follow. I would say, I would say the thing that's been so I knew for the longest time, you know, hopefully I'll keep this as concise as possible, but I knew for the longest time that I was going to be in real estate, I didn't know what it looked like. I always was under the impression that it was such a challenging and difficult barrier to that it was such a large barrier to entry to get into real estate. I had bought my own home and I did sort of like a fix and flip over a few years as like owner occupant. And that was my first taste of it.

Nick: 36:32 But I knew that that wasn't it. I knew that it was like a lot more than that, whether it was like the side Gig or whether it was something I wanted to do full time, which I eventually did. Um, but for anybody that's kind of going through the trenches, I would say, um, my number one piece of advice or what I would leave somebody with and, and that's why I said, you know, if you wanna and I left it open on purpose, if you want to participate in real estate, give me a ring, find me, reach us. Um, is because when I'm about to say is I think was the, the, the major pivotal change that I had in my life from an occupational standpoint in real estate. And that was link up with people that you respect and admire that are doing what you would like to be doing.

Nick: 37:20 So if you're currently doing something that you don't like, I'm speaking mainly to the real estate crowd. If you're in your space and you're not fulfilling your, your passions or you're not feeling like you're able to maximize where your potential could be, find people that are doing what you want to be doing and link up with them. Find people and say, I'll do the work and I'll split it with you. That's what I've been doing all do the all do all of this stuff that you used to do and that you don't do anymore now because you're at such and such level be a value to s to to that individual or that company or those groups of people and just be the the work horse. Work your face off and help people that are doing what you want to be doing and if you find the right people and they have a big heart, they want you to succeed. You know the people that I link up with, they want me to succeed. You know when it's at no cost to anybody else, it's we all get to grow. We all get to build together and I think that if I could leave you with something, find people that are doing what you want to do and find a way to bring them value. And if you bring them value, they will bring you along for the ride and climb your way up to the top with them. That's what I would say.

Jonathan: 38:45 You hear? You heard it here first, man, I don't know why this is a lot of talking from you in one day. It definitely made a lot of sense and we'll make sure we edit that last portion out. Make sure that you follow nick at revere real estate. Yes. At Revere Media Group on Insta. You can follow him. Nick Lind on Linkedin. You can go to www dot. Nobody's ever said that either. They always just say their, their website, www.revererealestateceo.com no, he's listening. There we go.

Nick: 39:19 Hey, thank you so much John. And then honestly I got to say again, just for a third time, it's so awesome to spend time doing things like this and I respect you for the platforms that you've created. You're a, you're a role model and your inspiration to people like myself who are kind of continuing to, to notice that you're paving the way for people like us. So thank you. Appreciate it. Thank you. Absolutely. Sweet. Cool.